Loyalty systems allow companies to create positive relationships with their customers, as well as increase sales. Their goal is to maintain good relationships with regular customers, create a loyal customer base, and attract new customers.
Comarch POS now makes it possible to build and maintain relationships between retail chains and customers. To do so, the sales process in Comarch POS needs to be integrated with the mechanism of the loyalty system Comarch Loyalty Cloud (CLC).
Once the feature is activated, it is possible to:
- verify loyal customers by scanning/entering a card number
- handle transactions from CLC (including returns, involving the deduction of loyalty points)
- print loyalty points balance after a confirmed transaction
- handle coupons generated by CLC and associated with an appropriate discount definition created in the ERP system
- synchronize items
- synchronize loyalty points
- synchronize groups of loyal customers
- synchronize loyalty program consents defined in CLC and sent from the ERP system
- add a loyal customer on the POS workstation
- modify a loyal customer’s data (full name, e-mail address, country)
- manually block a loyalty card (with a possibility to enter a reason for this based on options predefined in Comarch ERP Enterprise system)
- withdraw required consents of the loyalty program member
Customers are identified in the loyalty system by their loyalty card number presented to the cashier before paying for items. Such customers do not need to be added to the database of Comarch POS; a loyalty card number can as well be scanned and saved for an unspecified customer in a document or transaction.
Loyalty card numbers are transferred from the ERP system through standard synchronization. In Comarch POS, the operator may check the number of loyalty points of a given customer, for instance after adding that customer in a document or directly after verifying the customer’s details. Based on business rules defined in Comarch Loyalty Cloud, a loyal customer has the opportunity to receive points or promotional coupons for transactions made in the store.
